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Vrio for Kfc - 933 Words

VRIO Framework of KFC VRIO framework use to find out the core competencies or sustainable competitive advantages which are helping firm to operate profitably in long term. For KFC, we try to find out its competitive advantage where we used four key components which help to identify in what KFC have competitive advantage compare to its competitors. Resources Valuable Rare Inimitable Exploited by the Organization Brand ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ Recipe ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ Experience ïÆ' ¼ X X ïÆ' ¼ Location ïÆ' ¼ X X ïÆ' ¼ Price ïÆ' ¼ X X ïÆ' ¼ Advertisement ïÆ' ¼ X X X Through the use of VRIO framework we have found that brand value and the recipe of making food in KFC are its competitive advantages. The reason behind these- Brand: The brand or the logo of Kentucky Fried Chicken, the†¦show more content†¦Because, the recipe is a trade secret it has been rare with and very much inimitable. And because it is so valuable the organization has exploited the recipe but very slightly, by introducing new menu items. Value Chain of KFC Fig.: KFC’s Value Chain Porter Value Chain Analysis of KFC: In our value chain analysis we broke down the total service provided by KFC in several set of value creating activities and found out in which stages KFC add value through exceeds the cost of the activities, thereby resulting in a profit margin for KFC. †¢ The primary value chain activities are: Inbound logistics: Chicken, buns, bread, oil, flour, spices, vegetables, corn flour, potato and other raw materials. Operations: Cleaning, mixing raw materials with herbs and spices, Storing, etc. Outbound Logistics: [the warehousing and distribution of finished goods- but what I shud write not sure] Marketing Sales: Promoting offerings product through billboards, posters, low price offers, etc. Service: KFC provides after sales service by serving their foods to customers. Inbound logistics and operatios, these two stages, are the key primary activities which give KFC the cost advantage with superior quality. By doing so, these stages ensure KFC’s profitability. Support Activities: Procurement: Transcom Foods Limited has obtained the franchise rights of KFC. The franchise agreement provides for buying approved equipment, service ware andShow MoreRelatedKentucky Fried Chicken : Kfc1838 Words   |  8 Pages Kentucky Fried Chicken Kentucky Fried Chicken (KFC) is based in Louisville, Kentucky and is focused around a special recipe created by Colonel Harland Sanders. KFC is in the quick service industry and offers consumers a variety of recipes with focus on Sanders’ secret recipe. The company is owned by Yum! Brands. Yum! Brands owns other western quick service firms such as Taco Bell and Pizza Hut. KFC offers consumers a relatively limited variety of menu items mainly focused on chicken products specializingRead MoreMcdonald s Value Chain Analysis Essay3860 Words   |  16 PagesMcDonald s, which include, Food Innovations, Customer Satisfaction, Regulatory Standards, the Intensive Training Program, Quality Products, Franchisee Relationships, and Supplier Relationship. Each of these resources/capabilities were analyzed using the VRIO framework to assess the competitive position that they put McDonald s in. Additionally, an analysis was performed on the value chain of McDonald s to aid in identifying whi ch of these resources and capabilities actually lead to a competitive advantageRead MorePizza Hut : A High Power Of Buyers Essay1800 Words   |  8 PagesHut faces a very intense competition against other competitors of the same industry. Because there are so many other food business, Pizza Hut’s prices have to be very low to attract buyers, therefore decreasing profit. Chapter 4 Internal Analysis: VRIO Framework: Valuable - Yes, Pizza Hut’s products and services are better than other competitors. Also, with many store locations worldwide, Pizza Hut is able to lower their cost, therefore, increasing their profit. Rare - Yes, even though pizza is

Innovation and Entrepreneurship at Optus Telecommunication Limited

Question: Discuss about the Innovation and Entrepreneurship at Optus. Answer: Introduction Optus is one of the leading and Australias biggest telecommunication. Owner of this corporation is SingTel and is headquartered in Singapore. The reason for Optus Limited great success is, for beginners it possess as well as functions its network framework and also utilizes the wholesales services of another brand names such as National Broadband Network and Telstra. Moreover, the corporation provides facilities directly to consumers as well as operates as a wholesaler to another brand names like Exetel and Amaysim. Amongst the wholesale services, Optus yes brand name proposal consists of Satellite and 4G mobile. Further, taking the above discussion into consideration this particular paper attempts to examine Optus Company from prospective of innovation and entrepreneurship. Concept of Innovation Innovationbasically means to take up advanced results, that assure new requirements, unspoken needs or current market requirements (Siltala, 2010). It is usually realized through the means of further effectivegoods,methods, services, technology, or ideas that are easily reachable tomarketplaces,governments and society. The theory of innovation can be illustrated as being distinctive as well as new that enters the marketplace or society (Strumsky et. al., 2010). It commonly specifies to different experience that are important in some or the other ways. An innovation highlights something different, inventive and importantin either area, business or society (Davila et. al., 2006). While, anything original is time and again defined as an innovation, in economics,management science and another fields of evaluation and practice. It is generally considered as amethod, that drags altogether numerous different thoughts in such a way that it maintains an impact on the society (Tiddet. al., 200 1). Furthermore, innovation is diverse from the terminventionin a way that innovation involves application of a better and hence, new procedure or concepts, whereas invention signifies introducing the process or concept by its own (Davila et. al., 2006). Innovation at Optus One of the foremost telecom provider in Australia that has achieved a high-quality acknowledgment is Optus. Since the time it has been formed, the company has observed great development in respect of goods, consumers and sales. Nevertheless, to assure such development continually, it is extremely essential for Optus to consistently develop new schemes and goods to provide its clients superior quality and eventually assure organizational growth. The corporation realizes the requirements very well for proposing innovative goods and facilities to its consumers on normal basis. Moreover, Optus devotes quality of time and assets for making innovative goods and facilities. For about a decade the word "Innovation" looks like a buzzword. It is an era where innovation is all over the place, influencing every phases of person's existence at company like Optus. Digital revolution may be troublesome as well as may give the feeling to some persons as not a part of the system (Tuomi, 2002). In order to achieve the complete advantage of such transformations, Optus enrols its whole team. However the term "innovation" can be ascertained as the liability of promotion teams or RD at Optus. It can realize its significance, however it does not seem to be an element of it. The task for the Optus managers is to introduce innovation in each phase of its company, on all stage, ateach achievable prospect, and engaging everybody. At Optus its objective is to be Australias much appreciated, innovative and suggested service brand name. Innovation supports all that is done, and recently it had guided it to existence to the corporation with the formation of the Think Big plan. It keenly persuades the person to imagine relating to innovation as an element of daily tasks, placing some time for cooperative brilliant ideas. Concepts are awarded via personal allowances and also as an innovation fund assigned to every segment, and the much assured ideas are formed via to ready-for-market goods. Through innovation embedded over the corporation it is conveying quicker and better answers to the clients. Moreover it has recognized a possibility to raise the influence of technology and innovation in the society. To exhibit the obligation to young determined innovation, it is in partnership with the Foundation for Young Australians Innovation Nation a youth directed conversation related to innovation as well as entrepreneur ship within Australia. Furthermore it has promoted 10 places as well as granted seed funding towards the Young Social Pioneers plan, opened for 18-29 year of age those who possess big concepts about the big query that How can we build a better Australia? Off the back of that success, The Future Makers plan was also launched in the year and signifies a stage transformation for innovation in the CSR space. It is searching for individuals and concepts which may transform the prospect for susceptible young people. The scheme may offer contestants with an accelerator plan and access to business networks and advisers, and six winner may receive grant up to $50,000 and supervision for about 18 months in order to advances its concepts. Additionally, one of the latest innovation at Optus is the introduction of auto-update feature. The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services. Moreover, the auto-update feature updates the customers regarding the new products and services. It also updates them about the status of their request or query, if any. Innovationat Optus basically means to take up advanced results, that assure new requirements, unspoken needs or current market requirements (Siltala, 2010). It is usually realized through the means of further effectivegoods,methods, services, technology, or ideas that are easily reachable tomarketplaces,governments and society. The theory of innovation can be illustrated as being distinctive as well as new that enters the marketplace or society (Strumsky et. al., 2010). It at Optus commonly specifies to different experience that are important in some or the other ways. An innovation highlights something different, inventive and importantin either area, business or society (Davila et. al., 2006). While, anything original is time and again defined as an innovation, in economics,management science and another fields of evaluation and practice. Optus generally considers innovation as amethod, that drags altogether numerous different thoughts in such a way that it maintains an impact on t he society (Tiddet. al., 2001). Furthermore, innovation is diverse from the terminventionin a way that innovation involves application of a better and hence, new procedure or concepts, whereas invention signifies introducing the process or concept by its own (Davila et. al., 2006). Entrepreneurship Entrepreneurshipbasically implies towards the conception of developing and managing some newbusiness, which generally initiates as asmall business, providing a product, procedure or facility for rent or sale (Frankelius, 2009). Innovation and risk-taking are considered as being an important element of entrepreneurship. Moreover, at Optus high spirit of entrepreneurship can be observed within the workplace. Optus at all times lays high importance on making available innovative products as well as facilities to the users on continuous basis. Moreover, one of the latest innovation at Optus is the introduction of auto-update feature. The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services . Moving ahead, entrepreneurship strategies adopted at Optus rev olve around new products, processes or services, investigation, application of technology, business intelligence and talent management. Conclusion To conclude, it can be clearly stated from the above discussion that Optus is acknowledged as one of the leading electronic retail corporations. The company has gained sound market position and recognition by offering superior and good quality products and services to its customers. At the same time, there exists the need for a company like Optus ensure continuous innovation of its products, systems and procedures. Continuous innovation is not just necessary for long-term sustainability and existence but also to retain existing and attract new customers. Regular innovation is highly necessary for a company Optus that operates in such highly cut-throat business environment with large number of companies offering similar products both online as well as offline. Additionally, one of the latest innovation at Optus is the introduction of auto-update feature. The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularl y gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services. Moreover, the auto-update feature updates the customers regarding the new products and services. It also updates them about the status of their request or query, if any. The theory of innovation can be illustrated as being distinctive as well as new that enters the marketplace or society (Strumsky et. al., 2010). It commonly specifies to different experience that are important in some or the other ways. The main task of Optus administrators is to build an atmosphere where such deeds are welcomed and individuals are strengthen as things don't goes right. Innovation shall start to develop as its unsuccessfulness is celebrated and individuals are known for just having a go Undoubtedly "Innovation" isthebuzzword and shall forever be thrilling whenever utilized in the correct perspective. It unlocks prospects for persons and companies to build a healthier tomorrow. Moreover, one of the latest innovation at Optus is the introduction of auto-update feature. The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services . Moving ahead, entrepreneurship strategies adopted at Optus revolve around new products, processes or services, investigation, application of technology, business intelligence and talentmanagement References: Davila, T., Epstein, M. J., and Shelton, R., 2006.Making Innovation Work: How to Manage It, Measure It, and Profit from It. Upper Saddle River: Wharton School Publishing Frankelius, P. 2009. Questioning two myths in innovation literature.Journal of High Technology Management Research. vol. 20, No. 1, pp. 4051. Greenhalgh, C. A. and Rogers.M., 2006. The value of innovation: the interaction of competition, RD and IP. Research Policy, vol. 35, pp. 56280. Siltala, R., 2010. Innovativity and cooperative learning in business life and teaching. University of Turku Strumsky, D., Lobo, J. and Tainter, J. A., 2010.Complexity and the productivity of innovation.Systems Research and Behavioral Science, vol.27, no.5, pp. 496-520 Tuomi, I. 2002.Networks of Innovation. Oxford University Press Tidd, J., Bessant, J. and Pavitt, K., 2001. Managing Innovation: Integrating Technological, Market and Organisational Change. John Wile